10 Prospect Street, Hatfield MA 01038  Email

Portfolio Cell 413-335-8027

Marketing Communications • PR/Public Affairs

• Content Creation  Project/Event Management  

• Social & Traditional Media   Video Branding

BRAND COMMUNICATIONS DIRECTOR                         2020-Present

Samson Manufacturing, Keene NH

Manage a suite of B2B and B2C marketing communications for an international precision manufacturer

  • Own all branding components: social media, video production, trade shows, print materials, etc.
  • Primary writer for packaging, instructions, video scripts, and more
  • Expanded YouTube, Facebook and Instagram viewership and engagement by an average of more than 30% in one year


Michael Kittredge, Leverett MA

Provide marketing communications services to a retired business leader and his extensive organization.

  • Manage all personal communications and serve as personal advisor
  • Write speeches, design PowerPoint presentations and provide talking points for appearances
  • Liaise with graphic design team, create copy, manage special projects including books, archives, etc.
  • Ghost writer for employer autobiography
  • Video writer/producer for archival, entertainment and instructional videos
  • Producer/manager for special events of up to 400 persons including entertainment booking
  • Co-founder of “Sounds of Recovery,” a new nonprofit promoting music therapy

MARKETING AND COMMUNICATIONS DIRECTOR                                                  2010-2014

Kringle Candle Company and Farm Table Restaurant, Bernardston MA

Responsible for all marketing communications, advertising, tourism promotion and public affairs.

  • Public affairs advisor to top management and primary company spokesperson on many topics
  • Led public affairs and media relations, managed all inbound media inquiries and outbound PR pitches
  • Writer/editor: produced news releases, white papers, catalogs/brochures, newsletters, etc.
  • Wrote and delivered speeches and talks about the company, wrote speeches for top management
  • Managed B2C and B2B advertising, negotiated media and maintained budget oversight for B2C
  • Developed creative content for web, television, radio, print and outdoor advertising
  • Social media writer and co-manager for Facebook and Instagram content and online reputation management
  • Video producer/scriptwriter/editor for television advertising, training and archive pieces
  • Event producer/manager for events including VIP tours, open houses, seminars, promotions, etc.

CORPORATE COMMUNICATIONS DIRECTOR                                                         1990-1999

Yankee Candle Company, Deerfield MA

Led marketing, communications, tourism promotion and special projects for one of the region’s best-known companies.

  • Oversaw all aspects of public affairs and served as official company spokesperson on many topics
  • Strategized B2C advertising, negotiated media and maintained budget oversight
  • Video writer/co-producer for all television advertising, training and archive
  • Copywriter for all marketing communications pieces, catalogs, newsletters, media releases, etc.
  • Awarded “Regional Marketer of the Year” by MA Office of Travel and Tourism

COMMUNICATIONS DIRECTOR                                                                                   1987-1990

Greater Springfield Convention and Visitors Bureau, Springfield MA

Managed external and internal communications for a regional destination-marketing agency.

  • Managed public affairs, governmental relations, press tours, VIP visits,
  • Wrote press releases, position papers, feature articles, brochures and annual official guidebook
  • Scripted and co-directed the agency’s first promotional video
  • Served as official spokesperson for agency.

BS Resource Economics The University of Massachusetts, Amherst MA