TIMOTHY O’BRIEN

10 Prospect Street, Hatfield MA 01038  Email scorpiotimob@gmail.com

Portfolio www.timothyobrien.org Cell 413-335-8027

Marketing Communications • PR/Public Affairs

• Content Creation • Project/Event Management  

• Social & Traditional Media  • Video • Branding

BRAND COMMUNICATIONS DIRECTOR                         2020-Present

Samson Manufacturing, Keene NH

Manage a suite of B2B and B2C marketing communications for an international precision manufacturer

• Own all branding components: social media, video production, trade shows, print materials, etc.
• Primary writer for packaging, instructions, video scripts, and more
• Expanded YouTube, Facebook and Instagram viewership and engagement by an average of more than 30% in one year

EXECUTIVE COMMUNICATIONS DIRECTOR                 1999-2020

Michael Kittredge, Leverett MA

Provide marketing communications services to a retired business leader and his extensive organization.

• Manage all personal communications and serve as personal advisor
• Write speeches, design PowerPoint presentations and provide talking points for appearances
• Liaise with graphic design team, create copy, manage special projects including books, archives, etc.
• Ghost writer for employer autobiography
• Video writer/producer for archival, entertainment and instructional videos
• Producer/manager for special events of up to 400 persons including entertainment booking
• Co-founder of “Sounds of Recovery,” a new nonprofit promoting music therapy

MARKETING AND COMMUNICATIONS DIRECTOR                                                  2010-2014

Kringle Candle Company and Farm Table Restaurant, Bernardston MA

Responsible for all marketing communications, advertising, tourism promotion and public affairs.

• Public affairs advisor to top management and primary company spokesperson on many topics
• Led public affairs and media relations, managed all inbound media inquiries and outbound PR pitches
• Writer/editor: produced news releases, white papers, catalogs/brochures, newsletters, etc.
• Wrote and delivered speeches and talks about the company, wrote speeches for top management
• Managed B2C and B2B advertising, negotiated media and maintained budget oversight for B2C
• Developed creative content for web, television, radio, print and outdoor advertising
• Social media writer and co-manager for Facebook and Instagram content and online reputation management
• Video producer/scriptwriter/editor for television advertising, training and archive pieces
• Event producer/manager for events including VIP tours, open houses, seminars, promotions, etc.

CORPORATE COMMUNICATIONS DIRECTOR                                                         1990-1999

Yankee Candle Company, Deerfield MA

Led marketing, communications, tourism promotion and special projects for one of the region’s best-known companies.

• Oversaw all aspects of public affairs and served as official company spokesperson on many topics
• Strategized B2C advertising, negotiated media and maintained budget oversight
• Video writer/co-producer for all television advertising, training and archive
• Copywriter for all marketing communications pieces, catalogs, newsletters, media releases, etc.
• Awarded “Regional Marketer of the Year” by MA Office of Travel and Tourism

COMMUNICATIONS DIRECTOR                                                                                   1987-1990

Greater Springfield Convention and Visitors Bureau, Springfield MA

Managed external and internal communications for a regional destination-marketing agency.

• Managed public affairs, governmental relations, press tours, VIP visits,
• Wrote press releases, position papers, feature articles, brochures and annual official guidebook
• Scripted and co-directed the agency’s first promotional video
• Served as official spokesperson for agency.

BS Resource Economics – The University of Massachusetts, Amherst MA