Media Relations/PR

Interview figures

“Earned Media” is the Holy Grail of for marketing communications.  When my client’s story appears in the news, everyone benefits, including the media outlet. I love being part of the process that creates the PR win-win.

As the spokesperson/media relations contact for the GSCVB, Yankee Candle and Kringle Candle, I’ve participated in hundreds of interviews myself. I’ve media-trained co-workers to help them prepare for interviews as well. Here’s a modest sampling of the many publications and media outlets I’ve worked with:

  • Forbes Magazine
  • Inc. Magazine
  • Yankee Magazine
  • The Wall Street Journal
  • The New Your Times
  • The Washington Post
  • The Boston Globe
  • The Philadelphia Enquirer
  • The Hartford Courant
  • National Public Radio
  • New England Public Radio
  • Virtually all network-affiliate broadcast television stations and local newspapers in the Western New England Market

Samples of stories I’ve pitched and/or placed on behalf of my clients.