“Earned Media” is the Holy Grail of for marketing communications. When my client’s story appears in the news, everyone benefits, including the media outlet. I love being part of the process that creates the PR win-win.
As the spokesperson/media relations contact for the GSCVB, Yankee Candle and Kringle Candle, I’ve participated in hundreds of interviews myself. I’ve media-trained co-workers to help them prepare for interviews as well. Here’s a modest sampling of the many publications and media outlets I’ve worked with:
- Forbes Magazine
- Inc. Magazine
- Yankee Magazine
- The Wall Street Journal
- The New Your Times
- The Washington Post
- The Boston Globe
- The Philadelphia Enquirer
- The Hartford Courant
- National Public Radio
- New England Public Radio
- Virtually all network-affiliate broadcast television stations and local newspapers in the Western New England Market
Samples of stories I’ve pitched and/or placed on behalf of my clients.
http://www.massvacation.com/blog/2012/06/discover-the-kringle-candle-company/
http://www.masslive.com/news/index.ssf/2010/10/michael_kittredge_iii_opens_kr.html
http://candlefind.com/candle-reviews/top-candle-company-reviews/kringle-candle-company-reviews/
http://wwlp.com/2014/10/01/tea-guys-expanding-their-business/
Tim O'Brien 