Working with the media can often be a fascinatingly frantic world unto itself. When “your” news item or feature article appears, everyone benefits, including the media outlet. Sure, there’s usually competition, deadlines and stress, but I love being part of the process that creates the PR win-win, with respect for editors and reporters playing a big role.
As spokesperson for the GSCVB, Yankee Candle and Kringle Candle, I’ve participated in hundreds of interviews myself. And I’ve media-trained many of my co-workers to help them prepare for interviews as well. Here are some examples of stories I’ve pitched and/or placed on behalf of my clients.